![]() Both the controversy and contract disputes led to the game being terminated just days after launching. The reaction led to the studio apologizing for the appearance of the characters and removing them entirely from the game. Besides the contract cancellation, the over sexualization of the game's main female characters resulted in backlash from gamers who felt it was inappropriate and over the top. After its initial launch, the developers had decided to cancel their contract with Nexon to publish the game resulting in the game's development halting. The game was developed by the same developer of the original game, GameHi. Hopefully, this lesson will teach these three companies to be more transparent with their item percentages.The game featured much of the same modes and play styles from the original game with added customization for characters and a newer game engine which allowed for more updated graphics. “The FTC’s actions have signalled alarm across the Korean game sector as it could hurt the sales of in-game items — particularly randomized items, which users tend to continuously buy until they get the desired result — that contribute immensely to profits.”Âīoth Netmarble and NextFloor were guilty of embezzling their customers by providing misleading information about the frequency of unique item drops in their loot boxes. The Korean FTC presented a case where one player spent US$430 trying to get the pieces, to show that the ads do help in instilling that gambling effect onto players. To quote the Korean Herald piece: The truth is that some of the pieces would only be present in 0.5% of the loot boxes. ![]() The ads were framed so that consumers believed that the odds of obtaining each piece were the same. If all 16 were collected, they grant an in-game bonus for the user. Two of the 16 puzzle pieces offered cost US$0.85 apiece. In the event itself, participants were encouraged to buy loot boxes for a chance to get puzzle pieces. ![]() Nexon’s large sum was due to its handling of Sudden Attack in the region according to a Korean Herald report (via Dotesports), the Korean Fair Trade Commission (FTC) argued that the way it was advertising its loot boxes during an in-game event called Celebrity Count was deceptive. Nexon was fined for a hefty US$875,000 while Netmarble was hit with US$55,000. Nexon handles Counter-Strike wannabe Sudden Attack, FIFA Online 3, and the SEA-favourite Maple Story. Netmarble is more well-known for its mobile gaming fares like the super-popular Seven Knight, Marvel Future Fight, and Star Wars: Force Arena. Most gamers are familiar with the first two companies. ![]() Nexon, Netmarble, and NextFloor were fined recently over deceptive loot box practices. Today’s not a good day if you’re a South Korean video game company who likes profiting off of loot boxes. ![]()
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